Social Media is everywhere. There is no escaping it. Decades ago there was a rise in households buying PCs. This encouraged more and more people to get on the Internet. Then there were PCs for everyone within the household. Now there is a never-ending grow of people purchasing Smartphones, which almost carry out all the functions of your standard PC. This is making it easier for everyone to be on the Internet on the go. It is now hard to find a point during the day where you cannot access the Internet.
What do people look at whilst on the Internet? – Social Media. Everyone is constantly online talking to their friends, sharing what they’re doing and finding out what other people are up too. It’s happening all day, every day. Social Media never sleeps.
What is Social Media? The best way to define Social Media is to break it down. Media is an instrument on communication, like a newspaper, radio or television. Therefore, Social Media would be the social instrument of communication.
In Web 2.0 terms, this would be a website that doesn’t just give you information, but it will interact with you as you receive the information. These interactions can be as simple as asking for your comments or letting you vote on an article. Try and think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social Media, on the other hand, is a two-way street that gives you the ability to communicate too. This allows you to express your opinions and thoughts on any matter and have them open for discussion with other people.
Social media, as I’ve said, is everywhere. There are so many people already on Social media sites and more and more people sign up each day. Besides texting and phone calls, it is the most advanced and common way to connect with your friends and family. It’s phenomenal and not just for personal use. Thousands of business have flourished because of Social media. It’s free advertisement and enables you to create a reputation for yourself. You’re able to promote yourself, explain upcoming offers, deals, and general news.
Most of us have hobbies or things that we are highly interested in such as Films, Books, Games, Sports, and Music. Social media allows us to reach out to other people who share the same interests. It’s a great way of discovering new things. You will find that people will similar interests might like something else also, which in turn, will gain your interest. You just now need to sit down and put in some time to find the right one for you or your business. You should start by defining your objectives. And be prepared to be flexible within the early days of Social Media.